Vendor Partic

VendorPartic

 David E. Brouch
Team Director, McDonald’s Busn. Unit
The Hershey Company
3719 Candeur Drive
Naperville, IL 60564
Phone: (630) 922-8846
This email address is being protected from spambots. You need JavaScript enabled to view it.

June 26th, 2012
Waddy Wadkins
Register Tapes Unlimited
17015 Park Row
Houston, TX 77084

Dear Waddy,

Thank you for your help in getting us established with several of the McDonald’s regions on the register tape program. I believe it has been a very effective marketing vehicle for brand awareness and exposure on both our Reese’s and Rolo brands. We have seen significant product movement using the register tape branding. I also feel it has helped strengthen our relationships in the regions that have implemented it as we continue to strive towards helping McDonald’s achieve their goal of doubling their dessert business over the next five years.

I look forward to continuing our partnership in the regions we’re currently working together in and building new successes in those markets that have yet to come on board.

Thanks for your continued partnership.

Best regards,
David Brouch

Gross Margin Per Store

Client:

  • Large fast food chain (prefers to remain anonymous)

Program Type:

  • Offered a singular Register Tape offer across all day parts

Timing:

  • Register Tapes were delivered to stores for 4 weeks on shake offer and
    10 weeks on coffee offer

Offers:

  • Shakes - BOGO
  • Coffee - BOGO

Redemption Results - per restaurant: $5.40 average ticket

  • Participating restaurants averaged +170 weekly Promo units
  • Result – Shakes
    • - +170 Visits x $3.90 gross margin (GM) per order
    • - $663/Week x 4 Weeks = $2,652
    • - Assume 35% Incremental = $928 incremental GM/Restaurant
    • - Annualized $12,064 additional GM per store
  • Result – Coffee Drink
    • - +170 Visits x $3.88 gross margin (GM)per order
    • - $660/Week x 10 Weeks = $6,596
    • - Assume 35% Incremental = $2,309 GM/Restaurant
    • - Annualized $12,006 additional GM per store

Coupon Redemption Rate

Client:

  • Large fast food chain (prefers to remain anonymous)

Program Type:

  • Offered a singular Register Tape offer across all day parts

Timing:

  • Register Tapes were delivered to stores the week of 3/5/10 with an expiration date of 6/13/10 (register tapes with offers were in the store s during March and April with expiration in June.)

Offers:

  • Buy one, get one free, 3 different food items
  • Buy a coffee drink and get a free value menu item

Quantity:

  • The average restaurant received a total of 130,200 coupons for distribution, 98,000 initially (100 rolls, or 2 cases) with subsequent orders for replenishment totaling 130,200

Redemption Results - per restaurant: $5.40 average ticket

  • Overall 4.1% Redemption Rate
    • - 6.1% March 15 – April 14
    • - 4.1% April 15 – May 14
    • - 2.9% May 15 – June 13 (no register tape coupons in stores)
  • 5,370 Total Coupons Redeemed
    • - 1,980 March 15 – April 14
    • - 1,890 April 15 – May 15
    • - 1,500 May 15 – June 13 (no register tape coupons in stores)
Copyright © 2014 Register Tapes Unlimited (RTUI). All Rights Reserved.