Coupon Redemption Rate

Client:

  • Large fast food chain (prefers to remain anonymous)

Program Type:

  • Offered a singular Register Tape offer across all day parts

Timing:

  • Register Tapes were delivered to stores the week of 3/5/10 with an expiration date of 6/13/10 (register tapes with offers were in the store s during March and April with expiration in June.)

Offers:

  • Buy one, get one free, 3 different food items
  • Buy a coffee drink and get a free value menu item

Quantity:

  • The average restaurant received a total of 130,200 coupons for distribution, 98,000 initially (100 rolls, or 2 cases) with subsequent orders for replenishment totaling 130,200

Redemption Results - per restaurant: $5.40 average ticket

  • Overall 4.1% Redemption Rate
    • - 6.1% March 15 – April 14
    • - 4.1% April 15 – May 14
    • - 2.9% May 15 – June 13 (no register tape coupons in stores)
  • 5,370 Total Coupons Redeemed
    • - 1,980 March 15 – April 14
    • - 1,890 April 15 – May 15
    • - 1,500 May 15 – June 13 (no register tape coupons in stores)
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